RAWLCO INTERACTIVE
Internet has become our phone book, our dictionary, our encyclopedia, our sales brochure, our vehicle for conversation and our back fence for gossip. When we recognize a need, our natural tendency is to turn to the Internet to find a solution. To compete in your industry, you should have an online presence. Internet advertising has become an essential component to any marketing campaign. Like radio advertising, Internet advertising on a targeted, locally followed website exposes your business to an audience and helps them feel best about your company BEFORE a need for your product arises. It is no longer optional. On-line advertising allows businesses to reach, target and engage in dialogue with potential customers. As other traditional mediums erode, radio website advertising has the edge. No other on-line sites have radio’s advantage of uniting listener and visitor experience.

RADIO STATION WEBSITES ARE AN EXTENSION OF THE STATION BRAND
In a recent 2009 study conducted by Foundation Research, 51% of respondents say that they will check things out on the Internet after hearing them on the radio. Forty percent say that they were prompted to search on-line for a company once hearing an ad on the radio.

THE ABILITY TO DRIVE PEOPLE TO YOUR BUSINESS!
Listeners tune in to our radio stations because “their station” reflects their lifestyle. Radio stations have more than audience, they have fans – RAVING fans. These fans make a point of visiting the websites regularly.
Stations promote their websites on-air to increase interest and visits. On-line features create more ways to connect:
• Blogs
• Content sponsorship
• Contesting
• Promotions
• Loyalty clubs
• Exclusive offers
• Giveaways and sampling opportunities
Basically, presence on a radio station website increases YOUR audience. Online presence extends your “trading zone” beyond your immediate market area – listeners can tune into the stream and visit the website from anywhere in the world. This is especially powerful if combined with e-commerce capabilities.

INTERACTIVE SALES CONTACTS
C95 Saskatoon Sales Manager - Cliff Lesko
Rock 102 Saskatoon Sales Manager - Ralph Bird
News Talk 650 CKOM Saskatoon Sales Manager - Sandee Reed
Z99 Regina Sales Manager - Craig Romanyk
Jack FM Regina Sales Manager - Kevin Antrobus
News Talk 980 CJME Regina Sales Manager - Russ Bryden
102.3 Now! Radio Edmonton Sales Manager - Brian Hagel
Magic 99 Edmonton Sales Manager - Shannon Havard
Mix 97.7 Calgary Sales Manager - Rick Burgess

Mailing and Street Address

715 Saskatchewan Crescent West
Saskatoon, SK
S7M 5V7

Contact Numbers

Main Switchboard Number
(306) 934-2222

Contacts
General Manager - Kristy Werner