Kristy Werner Appointed President of Rawlco Radio

Kristy Werner Appointed President of Rawlco Radio

Saskatoon, SK — Today, Rawlco Radio announced that Kristy Werner has been appointed President of Rawlco Radio. Werner had been serving as Executive Vice-President, since December 2022.

Werner succeeds Pam Leyland, who is stepping back from day-to-day leadership to spend more time with her family. Leyland will continue her association with Rawlco Radio in a consulting capacity, supporting the company through the transition and on key strategic initiatives.

Reflecting on her tenure, Leyland says “Spending over 40 years with Rawlco Radio and 24 years as President executing incredibly great radio stations across Saskatchewan and the country has been amazing but even more so was supporting and building our local clients’ businesses with creative and professional marketing and long-term strategies.  Rawlco Radio is in excellent hands with Kristy as President, and we will continue to thrive in Saskatchewan.”

With more than two decades of experience with Rawlco Radio, Werner has a deep understanding of Rawlco Radio’s operations, culture, and audiences. She previously served as Vice-President and General Manager of Rawlco Radio Saskatchewan, overseeing stations across the province.

Werner’s career with Rawlco began in 2001 in Regina as a Creative Writer. Over the years, Werner managed multiple departments including Interactive, Promotions, and Programming. She served as Program Director for Z99 before moving to Saskatoon in 2007 to program C95.

In 2011, Werner was appointed General Manager of Rawlco Radio Saskatoon. She expanded her leadership scope in 2017 when she became Vice-President of Newstalk Programming while continuing as Saskatoon General Manager. In 2021, she was named General Manager of Rawlco Radio Saskatchewan, and in 2022 was promoted to Executive Vice-President.

“We have built incredible programming and sales teams in Saskatchewan,” Werner says, “which has resulted in dedicated and loyal listeners and long-term successful clients.  We are focused on delivering excellence in advertising strategies, as well as local news, quality local entertainment, supporting local community initiatives and building pride in our province.  We are ready to keep building the success story of Rawlco Radio in Saskatchewan,” said Werner.

Rawlco Radio is a Canadian-owned broadcasting company with a long-standing commitment to local communities, original local content, and independent media. We will celebrate our 80^th anniversary in 2026.